The AI search partner for UK recruitment firms
When a hiring manager asks ChatGPT for the best construction recruiter in Manchester, one firm gets named. Right now it isn't yours. We fix that.
ChatGPTYour next client is asking an AI which agency to use and you never see the question
Hiring managers used to search, scan ten results, and shortlist three. Now a growing share of them describe the problem to ChatGPT — “we need a QS in Salford, who should we call” — and act on the two or three firms it names.
There is no page two. No impressions, no click data, nothing in your analytics. The first you know about it is a pipeline that quietly stops filling.
The firms getting named aren't always the biggest. They're the ones an AI can read, verify and confidently recommend.
| Buyer prompt | Engine | Who gets named | Your firm |
|---|---|---|---|
| best recruitment agency for construction in Manchester | ChatGPT | 3 national generalists | Not cited |
| who places quantity surveyors in the North West | Perplexity | 2 regional firms | Not cited |
| top site manager recruiters UK | Gemini | 1 job board, 2 agencies | Not cited |
| civil engineering recruitment agency Leeds | ChatGPT | 2 national generalists | Not cited |
| best agency to hire structural engineers | Copilot | 1 directory, 1 agency | Not cited |
| specialist M&E recruitment agencies near me | Google AI | 3 regional firms | Not cited |
| recruitment agency for electricians Manchester | ChatGPT | 2 job boards | Not cited |
| best labour supply agency North West | Perplexity | 1 national, 1 regional | Not cited |
Four moves, run every month until you're the answer
Prompt audit
We map the questions your buyers actually type — by sector, by discipline, by city — then check what every major AI engine answers today. You see exactly who gets named instead of you.
Entity foundations
Schema, llms.txt, consistent entity data and a site structure AI can parse. This is the plumbing that decides whether a model can cite you at all. Most recruitment sites fail here.
Citable content
Sector and city pages written to be quoted, not ranked: salary data, hiring guides, market commentary. Specific enough that a model reaches for you over a national generalist.
Tracked monthly
We monitor your prompts across ChatGPT, Gemini, Perplexity, Copilot and Google AI, and report movement every month. Visibility, share of voice, and which sources the models pulled from.
We've done this outside recruitment and we'll show you the work
Straight answer: recruitment is a new vertical for us. The method isn't. Here is what it did for a UK tax platform competing against far larger, far older brands.
From invisible in AI answers to the name ChatGPT gives when someone asks for tax help.
Read the full blueprint“We have been working with Ben and DomiSearch for nearly 3 years. A true expert in his space. Taxd has grown a phenomenal customer base thanks to our fantastic search acquisition strategy.”
Eamon ShahirCo-Founder, Taxd“We brought Ben in to support not just with Google Ads, but also landing pages, copy, and AEO. This helped boost conversions at every stage of the funnel. What we value most is his ability to provide clear insights, suggest improvements, and execute independently.”
Arjun KumarCo-Founder, Taxd“Ben from DomiSearch has made my life easy. Anything to do with Google Ads, this guy knows. No over complication, not focusing on 'getting you to buy'. The guy tells you what works, makes it work and over delivers.”
Angellos KoulliCEO, Alphaveata
You deal with me, not an account manager
I'm Ben Martland. I've spent years running search for UK businesses — £3M+ of managed ad spend — and the last stretch of it watching buyer behaviour move into AI answers faster than most agencies were willing to admit.
DomiSearch is small and deliberately so. You get the person doing the thinking, a plain-English explanation of what we're doing and why, and a monthly number that either moved or didn't.
Two packages. The difference is depth and volume.
AI Search Foundations
The core AEO engine. Enough content and technical depth to start winning your primary discipline and city prompts.
- 10 content pieces a month — a mix of brand-new articles and rewrites of existing pages (typically 6 new, 4 refreshed)
- Core technical AEO: llms.txt, AI crawler access and page structure built for extraction
- Foundation schema: Organization, WebSite, Service and FAQ markup
- Entity consistency pass across your site and the directories AI reads
- Visibility tracking across 6 engines
- Monthly reporting call
AI Search Authority
For firms going after several disciplines and cities at once. More content, deeper technical work, and monthly conversion work on the pages already pulling traffic.
Everything in Foundations, plus:
- 16 content pieces a month — new articles and rewrites (typically 10 new, 6 refreshed)
- Landing page optimisation on your existing pages, every month
- Deep schema layer: JobPosting, Person, Review and Breadcrumb markup, maintained monthly
- Sector and location entity architecture, with the internal linking graph to match
- AI crawler log monitoring and a monthly fix cycle
- Multi-discipline and multi-city prompt coverage
Both packages are pure AI search. One firm per discipline, per region — we won't take your competitor. Not ready to commit? We'll run the visibility audit free on a discovery call so you can see where you stand first.
Questions recruitment owners ask
SEO gets you a blue link on a results page. AEO — Answer Engine Optimisation — gets your firm named inside the answer itself, when someone asks ChatGPT, Gemini or Perplexity which recruitment agency to use. The buyer never sees a list of ten options; they see one recommendation. AEO is the work of becoming that recommendation.
Increasingly, yes — particularly for building a shortlist before anyone picks up the phone. The behaviour mirrors what happened with Google: a buyer asks a natural-language question, gets back a short answer naming two or three firms, and contacts those. The difference is that there is no page two. If you are not in the answer, you are not in the process. Rather than quote industry averages at you, we would rather run your own prompts on a call and show you what the engines say about your firm today.
Foundations land in the first month. Movement on real buyer prompts typically starts showing between month two and month four, depending on how competitive your sectors are and how much authority your site already carries. It is slower than paid and faster than traditional SEO.
Specialist recruitment beats generalist recruitment in AI answers, consistently. Construction, engineering, M&E, healthcare, legal, tech — anywhere a buyer describes a discipline and a location, a specialist firm with clear entity data can outrank a national generalist. If you place across everything with no clear focus, that is a positioning problem before it is an AEO problem, and we will say so.
No. Competing prompts are a zero-sum fight — we will not take two firms competing for the same discipline in the same region. First in holds the slot.
Monthly tracking across ChatGPT, Gemini, Perplexity, Copilot and Google AI on your specific prompts, showing whether you were mentioned, where you ranked in the answer, and which sources the model cited. You see the same dashboard we do.
Find out what AI says about your firm before your competitor does
Thirty minutes. We run your real buyer prompts live on the call and you see exactly where you stand. No deck.
Book a discovery callOr email hi@domisearch.com