The DomiSearch journal

Field notes from the AI search era.

Playbooks, research and opinion from the team - on AEO, Google Ads and what's coming next in search.

How to Audit a Google Ads Account: The 10-Point Checklist

If you're paying an agency to run your Google Ads and you're not sure whether they're doing a good job, you're not alone. Here's the 10-point checklist I use to audit accounts - from conversion tracking to budget pacing.

26 April 2026·Ben Martland

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AEOAI Search

How to Measure AEO: The Metrics That Actually Matter When Clicks Disappear

58.5% of Google searches now end without a click. If your AEO reporting is built on traffic, you'll consistently undervalue what it's actually doing. Here are the five metrics that prove AEO ROI honestly.

25 April 202610 min read

AEOGoogle Ads

Why Running Google Ads and AEO Together Compounds Your Results

Running Google Ads and AEO in parallel doesn't just give you two channels - it creates a compounding loop where each channel actively improves the performance of the other. Here's exactly why, and what most agencies miss.

24 April 20268 min read

Google AdsSaaS

Google Ads for SaaS Startups: The Complete Strategy Guide to Audits, Keywords, CRO, and AI-Powered Scaling

A complete framework for SaaS founders running Google Ads - covering audits, intent-driven keyword research, five-tier campaign architecture, CRO across the trial funnel, and AI-powered scaling from £5K to £50K+ monthly.

11 April 202611 min read

AEOLocal SEO

How Local Service Businesses Can Get Cited in AI Search

Local service businesses get cited by AI when their Google Business Profile is complete, schema is clean, reviews are detailed, and service pages answer real customer questions directly. Here's how to become the business AI recommends.

10 April 20266 min read

AEOAI Search

How to Gain a Competitive Edge by Becoming the Answer for AI

Traditional SEO is about ranking in a list. AEO is about being the answer AI chooses. Here's how being cited by AI compresses buying decisions and compounds brand authority - even without a click.

22 December 20255 min read

AEOAI Search

How Generative SEO Builds Thought Leadership for B2B Brands

Generative Engine Optimisation reshapes how B2B brands build authority - not through rankings, but by becoming the source AI systems cite. Here's the framework, archetypes and flywheel that make it work.

22 December 20258 min read

AEOAI Search

What is AEO?

AEO (Answer Engine Optimisation) is the process of shaping content so AI systems like ChatGPT, Google AI Overviews, Perplexity, Gemini and voice assistants choose your information as the most direct, trustworthy answer to a user's question.

12 October 20256 min read

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