Be the clinic AI recommends

SEO gets you a blue link on a results page. AEO, or Answer Engine Optimisation, gets your clinic named inside the answer itself, when a patient asks ChatGPT, Gemini or Perplexity where to go for treatment. The patient never sees a list of ten clinics; they see two or three recommendations. AEO is the work of becoming one of them.

More every month, and it is hard to see because it leaves no trace in your analytics. OpenAI has said health is one of the most common things people use ChatGPT for, and where to go for treatment is the natural next question. We are not going to quote you an industry average we cannot stand behind. We would rather run your own patient prompts on a call and show you what the engines say about your clinic today.

Yes, because a recommendation now ends in a search. A friend mentions your clinic, and the patient checks you against two or three alternatives before they book, increasingly by asking an AI rather than Google. If the engines cannot say what you specialise in, who your clinicians are and what patients think of you, the recommendation arrives at a clinic that looks interchangeable with the chain down the road.

It should not, and we work to make sure it does not. Health marketing in the UK sits under the CAP Code, which the ASA applies to your own website as well as your ads, and under the guidance of whichever regulator your clinicians answer to. Everything we publish is factual and evidence-based, we do not promise outcomes or make comparative claims about other clinics, and nothing goes live without sign-off from you and, where it touches treatment, your clinical lead. Your regulator's rules are your call, not ours, so anything you are unsure about goes past your compliance contact before it publishes rather than after.

Not by name to the public, and nobody should. Prescription-only medicines cannot be advertised to the public in the UK, and the ASA and MHRA actively enforce that against aesthetics clinics. What we can do is make your clinic the one AI names when a patient describes the concern and asks where to go, with content built around the consultation and the clinician rather than the medicine. That is the compliant route, and it is also how patients actually phrase the question.

The foundations land in the first month. Movement on real patient prompts typically starts showing between month two and month four, depending on how competitive your specialty is and how much authority your site already carries. It is slower than paid and faster than traditional SEO. That is why the programme runs a three month minimum term, six months recommended, and then rolls monthly: AI visibility compounds, and a single month proves nothing either way.

Specialist clinics tend to beat generalist ones in AI answers. Dental implants and orthodontics, aesthetics, physiotherapy and MSK, private GP and screening, fertility, hearing and eye care. Anywhere a patient describes a treatment and a town, a clinic with clear entity data and clinicians the engines can verify can outrank a national chain. If you offer everything to everyone with no clear focus, that is a positioning problem before it is an AEO problem, and we will say so.

No. Competing prompts are a zero-sum fight, so we will not take two clinics chasing the same specialty in the same region. One clinic per specialty, per region. A practice holding dental implants in the North West does not block a physio clinic there, but it does block another implant practice. First in holds the slot.

Monthly tracking across ChatGPT, Gemini, Perplexity, Copilot and Google AI on your specific prompts, showing whether you were mentioned, where you ranked in the answer, and which sources the model cited. It is the Territory Engine dashboard, and you see the same screen we do.

Yes, through DomiCare, our sister brand built specifically for UK care homes and care groups, at domicare.ai. Care is bought very differently from private treatment, usually by a family member under time pressure, so it has its own team and its own approach.