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How Taxd went from 0 to 200+ AI recommendations every week, and now gets found when customers ask ChatGPT for tax help

Eamon Shahir, Co-Founder of Taxd, stopped waiting for Google to save them. We break down exactly how they became the name AI recommends.

Eamon and Arj, co-founders of Taxd

Eamon & Arj, co-founders of Taxd

5 resources · 100% free · Instant access

Our Founder
Ben Martland
Ben Martland

Founder @ DomiSearch | AI Search & AEO

8,040 followers · Posts daily about AI search

What's inside?

See exactly how Taxd went from invisible in AI answers to 200+ recommendations every week: the technical work, the content and the strategy behind it.

1Weekly AI mentions
214 /wk
▲ from 0 in 90 days
Last 90 days
Week 1Week 12
2ChatGPT · answer
“Which online service should I use to file my UK tax return?”
AI

A strong option is Taxd, an HMRC-recognised online self-assessment tool that…

Named in 200+ answers this week
3The AEO method
How we made Taxd the answer
1Entity + schema foundations
2Answer-shaped content
3Authority & citations
4Track every engine
6-phase playbook
4Before / after
Before0 mentions
After200+ / week
ChatGPT
Gemini
Perplexity
Google AI
5Founder's perspective
Eamon Shahir
Eamon Shahir
Co-Founder, Taxd

“We decided to be the answer instead of chasing the click.”

5 resources · 100% free · Instant access

What you unlock

6 resources. Unlocked instantly.

1

The invisible starting point

Where Taxd actually ranked in AI answers before we started, and why buyers never saw them.

Recommended providers:
1.TaxAssist Online
2.SimpleReturn
3.FileSmart
Taxd— not mentioned
2

The turnaround

0 to 200+ AI mentions every week. The growth curve, engine by engine.

0 → 200+/wk
3

The exact AEO method

What we actually did: the technical foundations, content and authority work behind it.

Organisation + FAQ schema
llms.txt live
Answer-first service pages
Citation building
4

The prompts they now win

The real buyer questions where ChatGPT, Gemini and Perplexity now name Taxd.

best online tax return UK
how to file self assessment
5

Why Taxd moved early

Why Eamon and the team bet on AI search before their competitors did, and what it changed.

“Everyone’s still fighting over Google rankings while…”

— Eamon Shahir, Co-Founder

6

The 90-day playbook

The repeatable system behind the result, laid out phase by phase.

Foundation0–30Content31–60Authority61–90
“Everyone's still fighting over Google rankings while their customers have already moved to ChatGPT. We decided to be the answer instead of chasing the click, and it's been the best growth decision we've made.”
Eamon Shahir
Eamon Shahir
Co-Founder, Taxd

Unlock the full blueprint

The exact method behind Taxd going from invisible to the name AI recommends. Free, in full.

5 resources · 100% free · Instant access

DomiSearch 2026

Not endorsed by or affiliated with OpenAI, Google, Meta or any AI provider. Results shown are based on a real client campaign and are not typical or guaranteed. AI visibility outcomes depend on factors including industry, competition, existing web presence, and execution. DomiSearch provides search and AI-visibility marketing services and does not provide financial or legal advice.